Strategic Innovation for Business Performance: The Art and Science of Transformation
نویسنده
چکیده
Numerous studies have highlighted the importance of innovation as a critical success factor in business performance (e.g., Baker and Sinkula, 2002: tinyurl.com/ qb9ht7l; Damanpour et al., 1989: tinyurl.com/plm9gp2; Hult et al., 2004: tinyurl.com/nyns9qa; Jiménez-Jimenez et al., 2008: tinyurl.com/khxlmjl; Roberts, 1999: tinyurl.com/ksapsre). Leading global corporation such as Apple Inc., 3G, and Proctor & Gamble largely owe their outstanding business success to a sustained record of successful innovation. Yet, despite the well-documented association between innovation and business performance, many companies struggle in their attempts to become successful innovators.
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